Highlights
The sound of waves, salty sea air, endless horizons. Anyone who has ever spent time by the sea knows that special feeling of freedom and lightness. And would love to bring it home. The good news? You don’t need an ocean view or a holiday home on the coast. With the right colours, materials and wallpapers, the coastal lifestyle can be translated into a wide variety of interior styles. Here are three of our favourites.
A spacious beach house, white verandas, light-filled rooms and a hint of luxury. Welcome to the Hamptons! This famous coastal region just outside New York is known for an interior style that combines classic elegance with carefree summer living.
Typical features include light colours such as white, cream and sand, paired with various shades of blue. Natural materials, high-quality fabrics and generously proportioned, inviting furniture complete the look. A little sophistication is more than welcome here – as long as the atmosphere remains relaxed.
The walls also play an important role. Wide block stripes are among the classics of this interior style. They give rooms structure and evoke the traditional beach houses of America’s East Coast.
Our tip: Our TIDE collection reinterprets the classic Hamptons look with bold block stripes. Combined with light-coloured upholstered furniture, dark wood and carefully selected accessories, they create an atmosphere that feels both elegant and inviting.
Not every coastal interior needs blue and white stripes. Sometimes, the colours of a sand dune, the texture of driftwood and the feeling of walking barefoot across a warm wooden floor are all it takes.
The natural beach house style draws inspiration from everything the coast itself has to offer. Sandy tones, warm beige, off-white and soft shades of grey form the foundation. Linen, rattan, wood and ceramics provide a pleasing variety of materials.
What makes this style special is its effortless character. Nothing has to match perfectly. Different surfaces, handcrafted one-of-a-kind pieces and small imperfections are all part of its charm.
When it comes to wall design, textures are more than welcome. Wallpapers reminiscent of sand, reeds or natural fibres emphasise the character of this style.
Our tip: In TIDE, delicate reeds form a classic herringbone pattern. The combination of organic texture and geometric order makes this design an interesting companion for natural interiors. The abstract designs, reminiscent of dune landscapes or sunlight shimmering on the surface of the sea, also fit beautifully into this living environment.
Collections of seashells, lifebuoys and decorative anchors? They can stay on board. Modern coastal style does away with obvious maritime symbols and focuses instead on the essentials: light, openness, colour and atmosphere. The furnishings are understated, with clean lines. Light greys, soft blues, muted greens and plenty of white create a calm foundation. Individual pieces of furniture can make a statement without dominating the room. This style becomes particularly interesting when the walls take on a more prominent design role. Instead of traditional patterns, large-scale, almost artistic motifs come into play.
A cloud-covered sky, for example. Or the gentle movement of water captured in abstract forms. Designs like these create depth and make rooms feel more spacious. Our tip: The painterly cloud landscapes from TIDE are made for this interior style. Their different colour moods evoke the ever-changing light over the sea – from a bright summer’s day to a dramatic sky just before a thunderstorm. Combined with simple furniture and a few carefully chosen accessories, they reveal their full impact.
Whether it’s an elegant coastal home, a natural beach retreat or a modern interior, these three styles may be very different, but they all have one thing in common. They bring a little of that special atmosphere we associate with life by the water into our homes. It’s less about maritime decoration and more about a feeling. About spaces where we can breathe freely. Colours that evoke landscapes. And materials that radiate natural beauty and comfort.
This is exactly the diversity that TIDE embraces. Inspired by coastlines, lakes and the fascinating world of water, the collection combines classic maritime elements with natural textures and artistic interpretations. And the best part? You don’t have to live by the sea to enjoy a little holiday feeling at home.